What do we do?
We assess quantitative and qualitative parameters of your target market; We look into the size of the market, both in volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation.
We also measure the attractiveness and the dynamics of your target market and industry field. This process will be a part of the your industry field analysis and the global environmental analysis. Through all of these analyses, the strengths, weaknesses, opportunities and threats of your company, in interaction with the target market, will be identified.
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